Delivering Hockey Players the Strength & Conditioning to take
On-ice Performance to the Next Level.
Our Origin Story
Elite hockey players are consistently pursuing better - we were built with this mission.
Relentless Hockey was created in 2016, by former elite hockey player Kyle Kokotailo, to provide hockey players with the training they truly need to enhance their on-ice performance. Players were either on old school heavy lifting programs or using gimmicky "functional" exercises - neither of which prepared them for the intense physical demands of hockey. Relentless Hockey was created to deliver the latest in Strength & Conditioning the training that specifically translates to increase on-ice performance.
Started in Burlington, Ontario – we became popular with elite teams & players for offering training that truly prepared them to perform. Our focus on enhancing on-ice performance (and not just fitness) led to a rapid demand for our coaching, working with 4x the number of teams in our second season and being sought after by dozens of prospects at the junior/university/professional level.
In 2017, we transitioned to become a sports tech company, creating the digital platform to deliver high-quality Strength & Conditioning to hockey players everywhere.
Originally requested by our player’s out-of-town teammates who saw their results, we recognized that not all players have access to professional Strength Coaches that understand the complexities of elite hockey. After sending dozens of PDF programs to players across North America and Europe, we set out to create a digital platform that would allow for players access to the ultimate Strength & Conditioning tool.
Today we work with teams and players across Canada and the United States, as well as players in Russia, Iceland, Slovakia, and continue to grow.
Inspired by Exercise Science. Driven by Performance.
Health - We place emphasis on addressing imbalances and movement limitations to
ensure we’re not building fitness on top of dysfunction. Our goal is to create a healthy
athlete and return the body to optimal function and perform better, for longer.
Strength - We believe strength is the foundation of elite athleticism and a prerequisite to
thriving at the professional and elite hockey levels. Strength provides the foundation for our
athletes to build the speed, agility, and power necessary for elite on-ice performance.
Athleticism - Hockey is one of the most athletically demanding sports on the planet. Our
mission is always develop better hockey players, not “weight room all-stars.” Our training is
intentional in enhancing athletic capacity and movement literacy that players can translate
specifically to on-ice athleticism.
Aerobic Conditioning - We place emphasis on creating an elite aerobically
conditioned athlete. We believe that the better-conditioned athlete can perform at a higher
level longer and without breaking down over the course of a game, tournament or season,
and is a cornerstone to on-ice performance.
We want our clients, partners, and community to know exactly what we stand for. These first principles guide our business practices and are what we believe in as a team.
• We’re a passion-driven company.
We’re passionate about growth, development, and the pursuit of better. Above all, we're driven by the passion to help others get better and pursue their best self.
• We believe in performance through process.
We believe our success as a company is predicated on our commitment to process. We’re pursuing consistently better process in all facets of business and selves.
• We’re driven by the long game.
We rather win in the macro than the micro. Our business behaviors are driven by long-term goals and never short-term upside.
• We’re a relationship-based company.
We believe our success and growth will be predicated on the health of our relationships with our athletes, partners, and the community.
•. Financial upside never triumphs our first principles.